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Hey there, I am Yoconda. I am a full time mother, wife, Creative Director and Owner of Pure Serendipity Events. I was born and raised in the beautiful Golden State of California. Grew up in a family of five. I have been blessed with two boys (although, my husband sometimes acts like number three) and they are 13 and 7. My husband and I met in high school and have been together since I was 14. I know, it's a long time, but he really is my best friend. At a very early age I would help my neighbors and friends with their family events and loved it! I always found ways to improve their events. I attended UC Davis and that is where I found my calling in events. I worked as a student employee at U.C. Davis' event department and I loved it! I tried to learn everything I could. I started putting the techniques I learned into practice at family events.

 I feel privileged that I can wake up every morning, do what I love and what I feel passionate about. I truly do love what I do, so any event I work on never feels like "just a job". I enjoy networking and meeting new people. Creating smiles and tears of joy gives me the utmost feeling of satisfaction; that is why I do what I do. The best part of it all is that when I am not trying to be super mom I am meeting new clients and helping existing ones create, design and/or coordinate beautifully crafted bespoke weddings and life events. 

Here are a few of my favorite things:

But enough about me! I want to get to know you. Let's chat! I hope you give me the opportunity to work with you and your loved ones in preparing for your next event. Together we can make your event vision become a reality. 

With lots o'Love,

Yoconda